Privacy Policy
Last Updated: February 04, 2026
Affirmie ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains what information we collect, how we use it, and the choices you have when using our mobile app and website.
1. Information We Collect
a. Account Information (Firebase Authentication)
When you sign in with Google through Firebase Authentication, we receive basic profile information from Google such as your name, email address, and profile photo. This is used to create and secure your account and personalize your experience.
b. App Content and Preferences
To provide core features, Affirmie may store app data you choose to save, such as favorites, categories or tags, reminder settings, notification schedules, and other in‑app preferences. This data is associated with your account so it can sync across sessions and devices.
c. Usage, Performance, and Diagnostics
We use Firebase Analytics to collect aggregated usage data, such as:
- App screen views, button taps, and session length
- Device information like OS version and model
- Crash and performance data (if enabled) through Firebase services
This information helps us understand how the app is used and improve reliability and performance.
d. Advertising Data (AdMob)
We use Google AdMob to display ads. AdMob may collect and use:
- Device Advertising ID
- Approximate location
- Usage patterns for ad delivery and personalization where available
You can manage ad preferences at Google Ad Settings and can reset or limit your device Advertising ID in your device settings. Where required, we present a consent choice for personalized or non‑personalized ads.
e. Log Data
Our servers may automatically record certain information when you use the app, such as the app version, timestamps, and basic diagnostic data. This is used for security, troubleshooting, and abuse prevention.
2. How We Use Your Information
We use data to:
- Authenticate you and secure your account
- Provide core features like favorites, categories, and reminders
- Analyze app usage and improve features and reliability
- Serve ads through AdMob, personalized or non‑personalized based on your choices
- Communicate important updates and respond to support requests
3. Legal Bases for Processing (EEA/UK users)
- Performance of a contract: To provide and maintain the app and your account
- Legitimate interests: To improve app quality, security, and performance
- Consent: For personalized advertising and, where required, analytics
- Legal obligations: To comply with applicable laws
4. Data Sharing
We do not sell your personal data. We share data only with:
- Google services we use (Firebase and AdMob). See the Google Privacy Policy
- Service providers that help run and maintain our infrastructure under contractual safeguards
- Authorities when required by law, and to protect rights and safety
5. Security
We protect data using encrypted HTTPS in transit and secure cloud storage practices at rest. No method of transmission or storage is 100 percent secure, but we continually work to improve safeguards.
6. Your Rights and Choices
- Advertising ID: Limit or reset your device Advertising ID in your device settings
- Ad personalization: Control via Google Ad Settings and in‑app consent where shown
- Analytics controls: Use your device settings to limit analytics collection where supported
- Access and deletion: You can request a copy of your data or ask us to delete your account and associated data by emailing [email protected]
- Notifications: Manage reminder and notification preferences in the app or your device settings
7. Children’s Privacy
Affirmie is not intended for children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us personal information, contact us and we will delete it.
8. Data Retention
We keep account and app data for as long as your account is active and for a reasonable period afterward for backups, security, and legal compliance. We may retain anonymized or aggregated analytics data for longer.
9. International Transfers
We may process and store information on servers located in the United States and other countries where Google and our service providers operate. We rely on appropriate safeguards for international transfers where required by law.
10. Changes to This Policy
We may update this policy. When we do, we will revise the "Last Updated" date above and, if appropriate, notify you in‑app.
11. Contact Us
If you have any questions, reach out to:
Actually Good Apps
Email: [email protected]
Website: https://actuallygoodapps.com